Example plans
See how a pilot could be structured.
These are illustrative scopes for discussion. They are not completed campaigns, client case studies or performance claims.
ILLUSTRATIVE / 01
Clean skincare launch
Define product claims, audience fit and creator disclosure. Compare a small approved shortlist before content production.
ILLUSTRATIVE / 02
Indie beauty discovery
Build a creator brief around product use and audience relevance, then agree the content review and usage process.
ILLUSTRATIVE / 03
Haircare education
Plan creator-led demonstrations with clear deliverables, claim checks and a report based on evidence available after launch.
Evidence standard: We do not publish engagement rates, creator counts or budget figures as historical results without a verifiable completed campaign and permission to share them.
Start with your actual brief.
The right scope depends on product, audience, market, rights and available budget.